The beauty of fatigue and the thrill of conquest
The beauty of fatigue and the thrill of conquest
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L’Eroica and all Eroica Events invite cyclists to rediscover the beauty of fatigue and the thrill of conquest.
We look to the past of cycling to inspire the future of this beautiful sport.

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CYCLING EVENTS
L'Eroica was born in the village of Gaiole in Chianti. Started as a vintage cycling event, today the Eroica values continue to grow with events for both classic and modern bicycles.
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EROICA CAFFÈ BARCELONA
Looking for Eroica in the big city? Eroica Caffè is a tasteful place for “hunters of feelings and emotions” and home for the local cycling community.
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Latest news from The Eroica Journal
Where champions are born
10 May 2019
Where champions are born
Heroic memories from the Giro Volume 1
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SPIRIT SINCE 1997
HISTORY
SPIRIT SINCE 1997
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SPIRIT SINCE 1997
HISTORY
SPIRIT SINCE 1997
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THE EROICA JOURNAL
THE EROICA JOURNAL
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THE EROICA JOURNAL
THE EROICA JOURNAL
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Official Eroica Products
Jerseys & Tees
new season
Jerseys & Tees
SEE COLLECTION
new season
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BIANCHI L'EROICA
BIANCHI L'EROICA
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BIANCHI L'EROICA
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TECHNICAL JERSEY
TECHNICAL JERSEY
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TECHNICAL JERSEY
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ACCESSORIES
ACCESSORIES
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Eroica Approved Bikes
EDDY MERCKX PROFESSIONAL 50TH
ANNIVERSARY ROAD BIKE 1980S
€ 5,999.00
€ 5,999.00
VISIT STEEL VINTAGE BIKES
EDDY MERCKX PROFESSIONAL 531
ROAD BIKE 1981S
€ 2799.00
€ 2799.00
VISIT STEEL VINTAGE BIKES
WATCH
EROICA CALIFORNIA 2019 AFTER MOVIE
Eroica California has found a new home in the charming seaside village of Cambria, offering an entire weekend of activities, featuring vendors from the original vintage market in Gaiole alongside swap meet regulars from up and down the West Coast.